I've recently got the task to generate lead on LinkedIn but the problem is i don't know much about lead generation. so can anyone help me where i start from?
Lead generation on LinkedIn is different from other platforms because it's all about professional relationships and providing value rather than hard selling. Start by making sure your profile is completely filled out and looks credible - professional photo, clear headline that explains what you do and who you help, and a summary that focuses on solving problems for your target audience rather than just listing your accomplishments. Then identify your ideal customers and start connecting with them, but don't immediately pitch your product or service when they accept. That's the fastest way to get ignored or blocked.
The best approach is to engage with their content first by leaving thoughtful comments on their posts, sharing useful insights, and building some familiarity before you ever ask for anything. You can also create your own content that addresses pain points your target customers have - this positions you as helpful and knowledgeable rather than just another salesperson. LinkedIn's algorithm favors posts that start conversations, so ask questions and encourage people to share their experiences. Once you've built some rapport through comments and content, you can send personalized messages offering something valuable like a free resource, case study, or asking if they're facing specific challenges you can help with.
Sales Navigator is worth considering if you're serious about lead gen because it gives you better search filters and lets you save leads and track engagement, but the free version can work fine when you're starting out. The biggest mistake people make is treating LinkedIn like a numbers game and sending hundreds of generic connection requests with copy-pasted sales pitches. That burns your reputation fast. Focus on quality over quantity - even getting 5-10 genuinely interested leads per month who you've built real relationships with is way more valuable than 100 cold contacts who ignore you. Also track what's actually working by paying attention to which messages get responses and which content gets engagement, then do more of that and less of what doesn't work.