Depends on the person setting up the ads IMO. But yes, it offers good value for money spent when done right.
The best platform depends on the niche and who you're trying to reach. It also depends on which one you will be able to consistently manage and effectively engage with your current customers as well. Your customers will be the reason your Facebook or IG kicks off, as that social proof will have a large impact.
I love FB, IG, and Pinterest for e-commerce. Facebook is great for every type of business, but B2B niches ought to prioritize Linkedin above all.
It depends on what you're trying to achieve with social media. If your goal is to generate leads or sales, then the answer is no. Social media offers very little return on investment for businesses.
However, if your goal is to build brand awareness or create a community of advocates, then the answer is yes. Social media can be an extremely effective way to reach a large number of people and connect with them on a deeper level. It's important to remember that social media should not be viewed as a one-time campaign; it's a long-term strategy that requires ongoing effort and engagement.
The value that social media offers depends on how it's used. For some, social media can be a great way to connect with friends and family; for others, it can be a way to find information and stay up-to-date on current events.
As for the best platform, that depends on what you're looking for. If you're looking for a platform where you can share photos and videos, then Instagram or Snapchat might be better options than Facebook or LinkedIn. If you're looking for a platform to build professional relationships, then LinkedIn might be the better option.
It entirely depends on your goals for social media. If you're looking to generate leads or sales, then the answer is no. Social media is not an effective channel for directly generating revenue. However, if you're looking to build brand awareness or create a community around your product or service, then social media can be a very effective investment.
The best platform really depends on your target audience and demographics. For example, Instagram may be a better choice than Facebook if your target market skews younger. Or, if you're targeting businesses, LinkedIn may be more relevant than any other platform. The key is to do your research and understand where your target audience spends their time online.
There's no doubt that social media offers a ton of value for money spent on advertising. In fact, it could be argued that social media is one of the most cost-effective forms of digital marketing out there.
For businesses, the benefits of advertising on social media are manifold. Not only does it provide a direct way to reach and engage with your target audience, but it also allows you to build up a relationship with them. Additionally, social media platforms offer highly-targeted ad placements that can help you get your message in front of exactly the right people. Which brings me to your second question - the best one is the one where your target audience is.