With technology, information, and consumer behavior always changing, Google continuously adapts to these variables as well as one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results.
Google continually improves its algorithms to power its search engine with more relevant and user-friendly results. Also is constantly tweaking its formulas to try and provide users with valuable information possible.
Google can ensure that it remains the top choice for people looking for information online. Google also uses updates to correct any problems found with its search engine.