5 Tips to Run a Successful Social Media Campaign

stanton

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Social networks have become a window of opportunity for successful marketing strategies, especially in the case of positioning for new brands. Therefore, I will show you 5 tips for designing your products on social networks.

Effectively use social media success can improve a brand because of the immediacy and offering massive exposure. However, each action in the timeline of a brand, create your digital reputation, so you must be very careful when designing a marketing strategy, as it is almost impossible to reverse what has already published. Here are some points to consider before you begin:

1. Start your social media strategy with Twitter
You can use tools like Twitter.com/search to intervene in the conversations that you are interesting, look for what people talk and share information, consider what your target audience likes to share.

2. Know the habits of your audience
Monitors times where more traffic to your website, what types of content are most shared and age, gender and geographic location of your audience. Keep interacting with your followers and ask what kind of information they need.

3. Develop personalized content
Understand what your audience is looking for, should be your priority. To do this, you can use tools like Google Traffic Estimator. Something very important thing to remember, is to publish content that generates conversation.

4. Answer and interacting with your followers directly
Never lose sight of this important line, as the bond that you generate with your followers represents the confidence they have placed in you. Remember that these people put their effort to connect with your brand in a much more intimate level than simply view the published content.

5. Search new followers
An effective strategy to get new followers, is to look at social networking profiles of people in authority in the industry in which you intend to develop yourself and then follow the people who follow them, since such profiles may be interested in the information that you publish. You can also search terms related to your business to find people with whom you are not connected, but with whom you share the same interests.

Have you ever succeeded with your social media campaign and having new tips want to share?
Please give yours here
 

elcidofaguy

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Hi Stanton! Nice post - you're definitely on a roll! That's great advice... Some things to add:

1) Give people an incentive to share/like your posts on your blog with using plugins which deliver additional content when its shared on social media... I use social locker plugin for that...

2) Do not purchase fake likes etc... As that dilutes your social reach.. For example with FB - your posts will only be displayed on approx. 10% of peoples walls hence the organic reach can be ruined significantly if you have a large number of fake likes... FB has done that to encourage use of paid ads...

3) Place ads e.g. sponsored tweets, FB - with either a fun or informative post.... e.g. I find the use of meme's or quizzes great for that... as well as linking out to a great article to your blog (personally my main use of social is to drive traffic to my site)...

Look forward to seeing other views...

Cheers,

Sid
 

Hassan

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Here are some tips.

1. Right Campaigns
you should have a clear idea what you want to accomplish Your campaigns should be responsive so that you can target all kind of devices used by people.

2. Action Gating
Action Gating is another option you can ask your users for vote or share email ids to get access to your service/products promotions.

3. Promotion
If you are running campaign on facebook that does not mean you should not share it with friends and people on google+ and twitter.

4. Offer Prizes
Offer prizes related to your products or services it will make awareness among people about your brand.

5. Entry Form
Try to ask valuable info from people which helps in future marketing campaigns the more you ask from people you will get less so better to have basic info with email ids.
 

Johnson

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Nice thread regarding Social media campaign!!
good points, not only for the newbie but also for others....
Thanks for sharing it here.
 

Rubio27

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'Develop personalized content' - I think that's the most important bit!
 
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