I would really love to know what I am doing wrong. We're in prime iced tea season and my sales are abysmal. We even launched a new landing page offering the first tea for FREE, and I haven't had any takers. Any insights into what I am doing wrong would be greatly appreciated.
From your other thread wrt FB ads - I too as many others have found that direct sales on FB does not work... The problem is that people are their to socialize and to be blunt most people are not looking to buy stuff... FB is good for list building i.e. offer a free bonus in return for email signup and over the long haul make efforts to promote/sell via email marketing...
If I was you - I would change your approach.... Try to figure out where your target audience hangs out i.e. what type of websites would they visit, forums relating to tea as well as what keywords people would type in G's search...
In addition why not consider Joint Ventures... Team up with related businesses whom could complement your product i.e. from the top of my head - cake delivery businesses, cookbooks, diet plans etc... There really are tons of related products and consequently many opportunities for JV's if you put your mind to it...
Also I would consider setting up an affiliate program either a self hosted solution or on a network like CJ... In addition to lacing your product on Amazon and perhaps even eBay as these sites already get a ton of traffic ....
Finally I would look into B2B setup i.e. whole sale supplies - why not approach tea, coffee shops etc and offer to provide your product? I'm sure there is more money to made from that due to bulk sales than B2C... With B2B I would look into trade fairs, events where you can also promote your product to potential clients and suppliers...
Hope that helps! Best of luck,
Sid
