Short or long emails?

[BillEssley]

According to you, what works best for drip marketing campaigns? Short or long emails? why?

Any help would be appreciated, Thanks!

 

[Nytshade]

I don't read long emails, I couldn't care who it's coming from, unless it's something really important not a marketing email. So why would I send a long email if I hate long emails?

Do you like long emails Bill? Do you read them?

These are the questions you should have asked yourself and there you'll find your answer.

From my experience, short emails always work well and get more url clicks as compared to long emails. Don't write long emails coz most people have ADHD.

I know someone will come and say it depends on whatever, for me, keep it short and straight to the point.

 

[Ron Killian]

I agree, it depends on the marketer. Don't think it is really a right or wrong. There are plenty of successful marketers that do long emails, some very long. Sure not a fit for every one.

Though Nyshade has a good point, short and sweet, get them to click, has it's benefits

Depends on what your goal is. Also depends on how you say it. Writing interesting and captive emails can make a huge difference as to how much people will read. And of course it depends on what your going to say, some things need more words.

Guess it's like long sales letters. Most people would say they don't read them, but they do work and people do read them.

We also need to take off our marketers hat, what we think doesn't work for us, does work for our subscribers or website visitors. Like how many marketers say they "hate" pop-up's, yet they can work very well.

As with anything, you need to test, so what works best for you and your subscribers.

 

[Hawker]

Its said that people like to read like they like to eat, in bitesized chunks.

What I see a lot of EM's do is,
bunch paragraphs up like this.
And cut the sentences in half,
so its easier to read and digest.

I think its partly because,
some people only have small screens,
such as mobile devices, tablets etc.
Even though lots have desktop PC's
It just means no text is likely to
go on out of the screen.

To be honest with you,
I tend to find them easier to read
Definitely find them easier to digest visually.
But like Nyteshade put it long emails are hardly read
unless they are interesting to the reader.

I think the best thing to do in all cases is just be natural and remain fairly neutral.

But it all depends on what it is you're sending to people. And testing testing testing. Seeing which formats and styles work best for you.

Some people prefer to send HTML only emails, other prefer to send text only. And some people prefer to receive text only emails where as some don't mind.

You just have to find what works best for your subs!

 

[ulterios]

In my opinion, short emails would have the best chance of having a higher percentage of your recipients reading the entire email.

Many people will open an email and when they see it is a long one, they will either skip to the bottom of the email of just close it and not read it at all.

These days most people are always in a hurry and don't have the time or patience to read a long email.

 

[Developer]

I know some may disagree, and that's ok, but, in MY opinion,
emails are not meant to be salespages. They are meant to be
intros to whatever it is I am trying to sell (be it a product, a
service, or just simple information).

Therefore, I always try to treat emails like small introductory
"snippets" and then providing a link to a page on my website
which goes into more detail (or an affiliate link to the item(s)
I'm promoting).

HOWEVER, the email needs to be extremely captivating, since
you are trying to grab and KEEP their attention with the goal
of getting them to click on the link to your site.

An exception to this, however, is when an email is all that is
needed. Many times, my ONLY goal is to provide a bit of info,
in which case, the email should be as long as it needs to be.

If the reader is truly interested in the information you are
providing, s/he will read as much of it as s/he needs to.