How to Lower the CPC of Facebook Ads

[Harry P]

Hey webmasters and marketers,
I'm coming back to FB ads after 6 months of not using them, to come back and find that my clicks which we once 0.58/click are now $1.2/click. What the heck happened? I know they updated the ad network itself, but what caused the clicks to skyrocket? I want to learn on how to lower the CPC of your Facebook ads by getting more people to click on them. Are there any guides?

 

[hynds]

I think there's no specific guide about how to get lower Facebook CPC Ads. Because this CPC is based on many factors such as the number of bidders on the market, the engagement of the post,...However, there're some estimation ways to reduce the cost a bit that can help you a litter. That is you should change the image, content in order to get more and more engagements (that are: like, comment, share, click,...). When your post have many engagements then it get viral and the CPC is lower a bit.

Hope this helps.