The Multi-Affiliations

Andre

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In recent years they were born and have developed some new money making system for web sites that arise from the "concept of affiliation" developing in a more articulated.
These are called. multi-affiliate programs, systems which, through the signature of a single contract and by the same technology platform, to access a variety of services and products offered by different companies as advertisers.

In essence it is a sort of cross between the classic advertising agency and affiliate program.
While traditional in affiliation, the affiliate enters into a contract with a single company to resell products and services in multi-affiliate the affiliate enters into a contract with a licensee, in order to promote products and services for the clients (companies) of latter.

The advantages of such a system are many:

- It is not necessary to enter into dozens of contracts, it only takes one!
- It has a huge choice about the banners and links to be published;
- The technological tools are generally more advanced than those of a common affiliation: best promotional tools, better statistics, more certainty about the correct performance measurement (measure who is a "third party" as we are interested in the good sales!) ;
- It 's easier to reach the minimum threshold to request payment
- If you are a professional with a VAT number, you must issue a single document and not dozens of invoices;

The first multi-affiliations were born around the late '90s in the United States: LinkShare and Commission Junction were the first to open its doors and, today, are the leaders in the field of affiliate marketing overseas.
Even in Europe and in other countries there are, however, opportunities like that. So let's see who they are and how they work the players in the multi-affiliation in our country.
 
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