Social media growth is getting harder, or are we missing something?

[jackandreew]

I feel like growing a page today isn’t as easy as it used to be. Even if the content is good, it doesn’t always reach people without some extra push or strategy behind it.
Some say it’s all about consistency and understanding your audience, while others think distribution and initial engagement matter more than anything.

Do you think growth depends more on content, consistency, or getting early reach?