Advantages of Email Marketing
An email marketing campaign can bring many benefits to the business. One of the most important benefits of email marketing is cost-effective.
Not a form of low-cost direct marketing by email marketing. A study in 2005 conducted by the Winterberry Group has shown that for every dollar spent on email marketing, business sales gained 15.5 dollars. In addition, many related data also indicate that higher email marketing ROI form of telemarketing, direct mail, radio or billboards ...
In addition, the e-mail system also has the advantage of being able to send email messages very quickly and you can reach customers in the most convenient location for communication. If you have a new idea for the commercial promotion of the business, you can use email to notify all customers of the business quickly. In this case, if you use a form of print advertising, direct mail or other forms of marketing, it takes a few days, a week or more, new customers receive your message.
One of the Email marketing features
is that you can track the results of this campaign. You can know every click to your company website from the customer receives an email. You can also know the statistics how many customers have read the email, they read email how many times and customers have started buying or not ... There is a form of marketing or advertising can bring users with in-depth statistics, such as email marketing. The stats from email marketing proved extremely valuable, help businesses easily track and evaluate the effectiveness of each dollar spent in the commercial promotion of the business.
Another advantage that you can not forget, that's the long-term prospects email marketing gives businesses. Whether products / services you how perfect the matter is that not all people are willing to buy products / services immediately. But email marketing can help you further opportunity to convince customers to buy the product / service in the long run. Email marketing helps businesses build long-term relationships with customers and prospects through email, you can provide potential customers with useful information. Gradually, the business will gain confidence and a certain place in the consumer's mind.
Disadvantages of Email Marketing
The biggest drawback of email marketing is that too many people are tired and fed up with spam. Almost all our email account every day full of spam - the same phenomenon as a disease going around the world with large scale. For that reason, many people are very cautious when opening email from the business and they are also very careful when placing their trust in what they see in your electronic mailbox.
You can overcome this drawback by creating an email as clear as possible. This means that you should create email makes it easy for the recipient to identify the sender's name and email message content is. This also means that you must ensure that all received mail addresses are recipients agree to receive emails and remember, do not ever purchase or steal email addresses from other websites.
Another drawback of email marketing is that there are too many small businesses know how to email marketing benefit for them. They may try to use gimmicks or copy others have sent e-mails to his advantage. However, effective marketing strategy must be based on the real strength of the business, giving customers and potential customers what they really look forward to.
Effective use of email marketing
The benefits of email marketing offers beyond its inherent limitations. The problem is that, to achieve these benefits, you need to know how to properly implement these campaigns. Before achieve optimal performance, you will have to go through the initial small errors. If you do not use Email Marketing
, you will waste a great opportunity to increase efficiency and profitability for your business!