Why should we invest in social marketing over traditional marketing?

[hoangvu]

Hi all,

Why should we invest in social marketing over traditional marketing?
Is social marketing efficient or not ? why ?

Thanks

 

[GrowMyForumCommunity]

Trying social marketing doesn't necessarily mean that you will dump the use of traditional marketing.

The importance of social media marketing is that, you take advantage of social media not only to gain more backlinks, but to also create a good name and to widen your grounds so that you can reach more people and introduce them the product/service that you are trying to promote.

You should try it not because it is mainstream, you should try it when you know that you can reach your target audiences through it.

 

[bruno007]

Investing in social media marketing is beneficial in many ways, its internet world, there are millions of people over internet, investment in social media can take you to reach them. You can target them according to your brand's need, social media marketing increases the visibility of your brand over web. It doesn't mean that you should completely avoid traditional marketing.

 

[Carnage]

There are nearly 800 million people using Facebook now. Why wouldn't you want to talk to those people? Chance are, they have families, money, jobs and need products/services. Get out there on Facebook/Google+ and show them what you have to offer.

 

[NdotTechnologies]

Really social network marketing is a very effective one because every day millions of people are using the social networking websites like FB, Twitter and Linkedin. So, when you share something in that it spreads to that millions of people within a short period of time. In this way it can be very effective.

 

[tomasjeff]

I guess we need to invest on both ways, we should not neglect the traditional way also it contributes in a way locally.

 

[JakePeter]

We should invest in social marketing over traditional marketing because social marketing covers the entire globe, whereas traditional marketing covers only a certain area.

 

[proxynvpn]

Almost everybody has an account with a social media site so that is why you should promote your business there. You get huge coverage

 

[novandak]

In my point of view, both have some strengths and weaknesses. In order to pull out the most advantageous qualities, both forms of marketing should be used together.
Advantages of Social Media Marketing:

• Maximum exposure
• Track and monitor social activity
• Helpful for building an online community

Advantages of Traditional Marketing:

• Television broadcasting: Most helpful for reaching a mass audience
• Real Connections
• Target Customers: Traditional marketing is the best when you understand your customer and marketing strategy

 

[Mattress Money]

I get it there millions upon millions of people in the Social Media arena...But I am a fan of incorporating and creating solid advertising messages...Offering solutions to problems and so forth.

For the most part people are not on Social Media website to buy things...they are the casual on lookers...Mind you there are time when people buy from social media when they run across a product they just got to have.Remember people are on facebook and others to be social not purchase products...Their mindset is different.

Your job is to find ways to serve prospects needs and wants by offering great content...then and only then turn them into customers

It does not matter if there are millions of people on Social Media, if you do not know how to monetize the traffic then it will not do you no good.

 

[prolimehost]

according to me, in order to pull out the most advantageous qualities, both forms of marketing should be used together. As both have different advantages.
Traditional marketing is made up of mediums such as television, radio, newspapers, billboards, and more. These can each be thought of as one-way communication medias, as a broad range of consumers receive information from them but are never able to communicate back. This is a strength and a weakness rolled into one, since so many consumers are exposed to the marketing message, but there is no real connection made between the consumer and company.
31% of companies still use this method to promote themselves.

Social marketing is an entirely different animal. It is made up of different avenues within the internet, like Facebook, Twitter, LinkedIn, Youtube, and many more. These mediums can be thought of as more two-way communication medias, which makes up the true uniqueness of social marketing. When a message is placed in front of the consumer, the consumer is then able to respond back to it – being social in a sense. The business and the consumer are then able to take part in a conversation, learning and growing with one another. This relationship creates trust and entices the consumer to become loyal to the company.

51% of companies use this method of marketing.