Why should we invest in social marketing over traditional marketing?

hoangvu

New member
Joined
Jun 6, 2012
Messages
1,889
Points
0
Hi all,

Why should we invest in social marketing over traditional marketing?
Is social marketing efficient or not ? why ?

Thanks
 
Joined
Sep 14, 2012
Messages
38
Points
0
Trying social marketing doesn't necessarily mean that you will dump the use of traditional marketing.

The importance of social media marketing is that, you take advantage of social media not only to gain more backlinks, but to also create a good name and to widen your grounds so that you can reach more people and introduce them the product/service that you are trying to promote.

You should try it not because it is mainstream, you should try it when you know that you can reach your target audiences through it.
 

bruno007

New member
Joined
Nov 27, 2012
Messages
160
Points
0
Investing in social media marketing is beneficial in many ways, its internet world, there are millions of people over internet, investment in social media can take you to reach them. You can target them according to your brand's need, social media marketing increases the visibility of your brand over web. It doesn't mean that you should completely avoid traditional marketing.
 

Carnage

New member
Joined
Apr 14, 2013
Messages
5
Points
0
There are nearly 800 million people using Facebook now. Why wouldn't you want to talk to those people? Chance are, they have families, money, jobs and need products/services. Get out there on Facebook/Google+ and show them what you have to offer.
 

NdotTechnologies

New member
Joined
Apr 6, 2013
Messages
28
Points
0
Really social network marketing is a very effective one because every day millions of people are using the social networking websites like FB, Twitter and Linkedin. So, when you share something in that it spreads to that millions of people within a short period of time. In this way it can be very effective.
 

tomasjeff

New member
Joined
Jul 5, 2013
Messages
9
Points
0
I guess we need to invest on both ways, we should not neglect the traditional way also it contributes in a way locally.
 

JakePeter

New member
Joined
Aug 21, 2013
Messages
70
Points
0
We should invest in social marketing over traditional marketing because social marketing covers the entire globe, whereas traditional marketing covers only a certain area.
 

proxynvpn

New member
Joined
Dec 28, 2013
Messages
16
Points
0
Almost everybody has an account with a social media site so that is why you should promote your business there. You get huge coverage
 

novandak

New member
Joined
Aug 27, 2013
Messages
111
Points
0
In my point of view, both have some strengths and weaknesses. In order to pull out the most advantageous qualities, both forms of marketing should be used together.
Advantages of Social Media Marketing:
  • Maximum exposure
  • Track and monitor social activity
  • Helpful for building an online community

Advantages of Traditional Marketing:
  • Television broadcasting: Most helpful for reaching a mass audience
  • Real Connections
  • Target Customers: Traditional marketing is the best when you understand your customer and marketing strategy
 

Mattress Money

New member
Joined
Jul 13, 2014
Messages
19
Points
0
I get it there millions upon millions of people in the Social Media arena...But I am a fan of incorporating and creating solid advertising messages...Offering solutions to problems and so forth.

For the most part people are not on Social Media website to buy things...they are the casual on lookers...Mind you there are time when people buy from social media when they run across a product they just got to have.Remember people are on facebook and others to be social not purchase products...Their mindset is different.

Your job is to find ways to serve prospects needs and wants by offering great content...then and only then turn them into customers

It does not matter if there are millions of people on Social Media, if you do not know how to monetize the traffic then it will not do you no good.
 

prolimehost

New member
Joined
Jul 22, 2013
Messages
42
Points
0
according to me, in order to pull out the most advantageous qualities, both forms of marketing should be used together. As both have different advantages.
Traditional marketing is made up of mediums such as television, radio, newspapers, billboards, and more. These can each be thought of as one-way communication medias, as a broad range of consumers receive information from them but are never able to communicate back. This is a strength and a weakness rolled into one, since so many consumers are exposed to the marketing message, but there is no real connection made between the consumer and company.
31% of companies still use this method to promote themselves.

Social marketing is an entirely different animal. It is made up of different avenues within the internet, like Facebook, Twitter, LinkedIn, Youtube, and many more. These mediums can be thought of as more two-way communication medias, which makes up the true uniqueness of social marketing. When a message is placed in front of the consumer, the consumer is then able to respond back to it – being social in a sense. The business and the consumer are then able to take part in a conversation, learning and growing with one another. This relationship creates trust and entices the consumer to become loyal to the company.

51% of companies use this method of marketing.
 
Older threads
Replies
0
Views
1,589
Replies
12
Views
5,729
Newer threads
Replies
3
Views
2,368
Replies
3
Views
3,116
Replies
0
Views
2,862
Latest threads
Replies
2
Views
11
Replies
1
Views
87

Latest postsNew threads

Referral contests

Referral link for :

Sponsors

Latest Blog ArticlesMost Viewed Threads

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top