What is importance of web design in marketing?

paulgl

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Do you guys know what is importance of web design in marketing? if you have a good web design, will it improve your online business? or its just making impressions to your visitors?

What do you have any ideas?
 

Developer

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Well, if you picked up a local advertisement and it were a hodge-podge of mismatched color schemes and a crap-load of ads overpowering the actual content, would you view the ad for long? Probably not. So, YES, design is most certainly crucial to the success of any web site...

Do SOME people get lucky and make a killing even with an ugly-ass website? Yes, but not usually. Market studies have shown, time and time again, design and design elements have a HUGE bearing on how long a visitor will stay and how many pages s/he will click through to...
 

WebmasterPhil

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Marketing is very visual and web design is for the most part, visual. So yes, web design is essential for marketing yourself or your business.

Lousy web design can give off the impression that you or your business is amateurish and no one would buy from amateurs. If you are building an ecommerce site, I recommend studying other successful ecommerce sites. The same for blogging. Do what others successful people do. And if you can't figure out how they've built their website, hire someone to figure it out.
 
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datamaya

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Yes, I agree with most comments above.

I work on web design industry and my company usually adds some good pictures or photographs (besides color and typography) to make the design look better. The problem is, once the website has been done, the clients start change the high-quality pictures and photos with their own low-quality pictures or banners. Small thing that spoils the whole great-looking website I've made :(
 

Mike001

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I have to agree with most of the comments above. Lets be honest when a customer visits your web site the page presentation is the first impression they have of your business. First impressions are everything especially when you will probably never meet the majority of the people that visit your web site. So you want that first impression to be a very positive one.

That is not to say that you do not need good content, because the content will bring them back. So it is a double edged sword. You have to have a very good presentation to get them to look at the content but then the content itself will keep them coming back for more.

So yes, web design and the design of the UI (User Interface) are very important to the success of a website but the content itself also plays a big role in how well that traffic, once it arrives at your site, interacts and returns to your site.
 

AaronJacobson

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Hiii...

Web design is important for archive more visitor and sells. Thinks about demonstrate that 75 percent of people judge the credibility of a business taking into account the design of its site. Clearly, credibility has an immediate connection to how likely people are to make a buy. web design give you an immediate effect on discussion.

web design is one of the best a portion of visual presentation of a site. At the point when make design for page likewise do concentrate on client interface and site design, which are help to expanded referrals and enhanced conversion path, higher time spent on site.
 

Tim75

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Very important, there is a term in SEO (from Google analytics) that call Bounce rate, which means the percentage to of user who abandon your website without preforming any action like filling contact form or moving to the next page, so think about it, user can abandon your website if they feel that website's looks old fashion, or really in bad tastes
Also, (and its obvious) you should design website in relate to your website topic
And BTW, today you do not have to spend money on web designer, you can find nice free template, and if you want more widgets the web is full with free slideshows, video players and more – some of the are not free
Good luck
 
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