What is a short code?

wms

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Hi,

What is a short code?
 

hoangvu

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Jun 6, 2012
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Hi,

What is a short code?
SMS-based marketing using text messages to send your marketing message to consumers. Send and receive text messages using SMS short code. A sms short code consists of 5 or 6 digits, like the phone number, but shorter and easier to remember. Short code sms service provider for hire (not owned) by month.

Many companies use sms short code to run mobile marketing campaigns because it allows consumers to send reply any message they receive. This facilitates the interaction with customers and two-way communication, helps build relationships, customer loyalty and create more opportunities for targeted mobile marketing.

Send keywords on the short code allows sms application service provider (ASP) to create reactions and interactions specific to the text messages are passed through the short code.

To send the message to the consumer, you must use an sms short code, which is required by the telephone companies, the Mobile Marketing Association (MMA) has encouraged the use as a guide to practice their best and may soon be covered by the law.
 
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