What to trust Google shortner analytics or Facebook insights ?

[etdigital]

hello everybody,
I do social media posting everyday on Facebook, Linkedin, Twitter, and Google+. And since two weeks Iam using google shortner for tracking the engagement to the post I shared.
But when I check Facebook insights it shows 2 clicks on the post and Google shortner analytics shows 26 clicks.

So which data should I use to track?

 

[centurion]

hello everybody,
I do social media posting everyday on Facebook, Linkedin, Twitter, and Google+. And since two weeks Iam using google shortner for tracking the engagement to the post I shared.
But when I check Facebook insights it shows 2 clicks on the post and Google shortner analytics shows 26 clicks.

So which data should I use to track?

Both. Because you have been published your link on 2 major social media platform. Than clicks will come from both platform and you have to track both social media clicks.

Thanks
Centurion