Does anyone here actually have a digital marketing strategy that works?

[Naloun]

Hey everyone,

I’ve been running a small website for about two years now in the web developer tools niche, and honestly, I feel like I’m going in circles with digital marketing. It feels like I’m doing random things without any real consistency… SEO on one side, a bit of social media on the other, and in the end I’m not even sure whether the issue is my overall strategy or just the execution.

What frustrates me the most is the ROI. I spent easily three months working on optimized content, saw a few hundred extra visits per month… but conversions are still terrible. I don’t really have visibility into what’s blocking things. Is it the landing page? Traffic that isn’t qualified enough? A poorly designed sales funnel?

I’ve read quite a lot on forums and specialized blogs (Moz, Ahrefs, etc.), and I’ve also watched a few YouTube videos from French digital marketing creators, but I still feel like the advice is either too generic or too focused on “traditional e-commerce,” whereas my project is a freemium SaaS.

What I’m really missing are insights from people who actually implemented a coherent strategy over 12–18 months, not just one-off tactics. Do you have any concrete examples of an approach that worked for you, especially in B2B or SaaS? Are LinkedIn Ads worth it with a small budget (something like €200–300/month), or is that too little to get started?

Curious to hear your thoughts.

 

[Harry9Fool]

The problem is not your content. It is your funnel. SEO brought traffic. That is good. But traffic does not pay bills. Conversions do.

You need to separate visitors by intent. Someone searching for a free tool is not ready to pay. Capture their email first. Offer a resource or a limited free trial. Then nurture them. Email them tips, use cases, and eventually a discount.

LinkedIn ads at 300 a month is too low for SaaS. That budget will get you clicks but not quality leads. Focus on SEO and content for the top of the funnel. Then use retargeting ads on Google or LinkedIn for people who visited your pricing page but did not convert. That is where the budget is better spent.