Does anyone here actually have a digital marketing strategy that works?

[Naloun]

Hey everyone,

I’ve been running a small website for about two years now in the web developer tools niche, and honestly, I feel like I’m going in circles with digital marketing. It feels like I’m doing random things without any real consistency… SEO on one side, a bit of social media on the other, and in the end I’m not even sure whether the issue is my overall strategy or just the execution.

What frustrates me the most is the ROI. I spent easily three months working on optimized content, saw a few hundred extra visits per month… but conversions are still terrible. I don’t really have visibility into what’s blocking things. Is it the landing page? Traffic that isn’t qualified enough? A poorly designed sales funnel?

I’ve read quite a lot on forums and specialized blogs (Moz, Ahrefs, etc.), and I’ve also watched a few YouTube videos from French digital marketing creators, but I still feel like the advice is either too generic or too focused on “traditional e-commerce,” whereas my project is a freemium SaaS.

What I’m really missing are insights from people who actually implemented a coherent strategy over 12–18 months, not just one-off tactics. Do you have any concrete examples of an approach that worked for you, especially in B2B or SaaS? Are LinkedIn Ads worth it with a small budget (something like €200–300/month), or is that too little to get started?

Curious to hear your thoughts.

 

[hansal]

I’m no marketing pro, but here’s what I’ve picked up. With a small budget like €200–300/month, LinkedIn Ads might be too expensive for B2B SaaS—cost per click is high. Try niche communities like Reddit or Indie Hackers first. Also, focus on one channel and test it for at least 2-3 months. For conversions, maybe run a simple survey or talk to a few users to see what’s missing on your landing page. Hope that helps a bit.

 

[Harry9Fool]

The problem is not your content. It is your funnel. SEO brought traffic. That is good. But traffic does not pay bills. Conversions do.

You need to separate visitors by intent. Someone searching for a free tool is not ready to pay. Capture their email first. Offer a resource or a limited free trial. Then nurture them. Email them tips, use cases, and eventually a discount.

LinkedIn ads at 300 a month is too low for SaaS. That budget will get you clicks but not quality leads. Focus on SEO and content for the top of the funnel. Then use retargeting ads on Google or LinkedIn for people who visited your pricing page but did not convert. That is where the budget is better spent.

 

[Shawn Gossman]

I have a strategy that works for me.

I try to do everything in a systematic approach. I keep it as simple as possible. Simple + system = habit.

I run a hiking brand online.

I post a blog post once a week, I schedule social media posts every 14 days for 14 days, I upload a month of YouTube at the end of each month, and I focus most of my time on engagement and being seen. I hike on the weekends to get my content.

I do my own SEO and habitually do the same thing over and over again.

I send a newsletter every month in the same format, just a different monthly/seasonally related theme each time.

My site gets 300K to 500K visits a month, social media and YouTube combined gets like 3-4 million views a month, newsletter is up to about 3K subscribers and growing each month, and my SEO is pretty good, keeping most content on page 1.

The real trick here is creating a simple boring systematic process and turning it into a habit. If it's working, it doesn't need fixed. It you automate something, do it, so you can focus more on engagement because that really matters these days.