>On-page:This includes providing good content ,good keywords selection.putting keywords on correct places ,giving appropriade tittle to every page etc,.
>Off-page:This includes link building ,increase link popularity by submitting in open directories ,search engines,link exchange etc,.
Normally there are 2 types of SEO, off page and on page. On the other hand there are a lots of other types of SEO you can use, most important thing is that you need to do a combination of all type of SEO.
Normally we know about the two kinds of SEO but I think there are three forms:
1) White Hat SEO: With the support of all the ethical methods.That means Following Serach Engine Algorithms .
2) Black Hat SEO: With the help of illegal methods.
3) Gray Hat SEO: By using both the above, just concentrating which help to improve the ranking does not matter is it ethical or non ethical.
There are two types of seo:-
1.On page seo
2.Off page seo
On page seo is the editing done for your own website to make it attractive.Whereas off page SEO is the technique of the SEO like link building.
SEO is of two types. On page optimization and off page optimization. On page optimization is doing SEO on the website. We have to correct the mistakes in web site and get ready for a user friendly web site. Off page optimization is promoting our site. Off page optimization can be done in many ways. We have to increase the back links as much as possible.
black hat will definitely get you penalized, although I am sure some people get away with black hat. the key to detecting black hat is the speed by which it shows up. Nike has back links everywhere on forums of all different places of the web, but they didn't pop up over night and Google knows they are organic
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
SEO(Search Engine Optimization) are of mainly two types as:-
1. Onpage SEO
2. Offpage SEO
Roles & Responsibilities:
On-Page Optimization Website Review, Keyword Analysis, Competitor analysis, Meta tag optimization, heading tag optimization, Optimizing website structure and architecture, URL Pattern suggestions, Google base, Optimization of static as well as dynamic websites, content analysis and optimization, redirections like 301,302 & 404, use of attributes like canonical and No follow when required, finding and fixing broken links and all the On-Page white hat techniques to make the website rank better in major search engines for the targeted business keywords to bring potential traffic to the website.
Article submission, Directory submissions, Classified submission, Social bookmarking, Press release, Comment posting, Forum posting, Local Business Listing, Website ranking analysis & reports, Website traffic analysis & reports, Bolger & Wordpress blog creation, optimization, posting & promotion, Complete analysis of website traffic and keyword performance using Google analytics and Google webmasters, Study Google webmasters for errors in the website and removing the errors, website traffic review, XML sitemap creation and submission in webmaster tools, robots.txt file development according to requirement of website.
Social Media Optimization Responsibilities
Website Promotion in various social networking networks like LinkedIn, Facebook, Twitter, Digg etc. for website branding and generating traffic.
Forum posting, comment posting.
Website Promotion in various groups like Google groups & Yahoo groups.
Video Submission and Promotion.
On Page is required to modify your site and make it more quality content site.
Off Page is required to promote of your sites means by leaving backlinks of your website to other sites using different ways like social bookmarking , classified , article , press release etc.