SEO vs SEM vs SMM vs SMO

emily

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If you are fresher in this field then you can start with Search Engine Optimization (S E O), it will have more number of openings compare to Social Media Marketing, Social Media Optimization. And S M O, S M M are also a part of Internet Marketing (S E O).
 

shamita

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SEO deals with your company’s PRIMARY website’s ranking on a search engine result page (SERP) and how the indexed result is displayed. SEO techniques try to improve a websites search engine rankings and gain that website more visibility and traffic.

SEM is usually closely associated with SEO. SEM is loosely defined as using paid search engine traffic to gain visibility. Paid results usually appear on the top and right side of the “organic” search results. There are many systems for SEM, but the largest platforms are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

SMO is a relatively new term due to the advent of Social Media Marketing. SMO entails developing profiles on social networks for your business so members of that network can view and share your profile with others. The goal is to attract more members to your online community and provide them with valuable, relevant information.

The final acronym we will tackle in this post is SMM. Social Media Marketing is about promoting a business via social media channels and includes conversing with clients on their chosen social networks. It can also include “Paid Social Search” or social paid advertising.
 
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