Should you update old blog posts?

rozzski89

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Updating new content for old blog posts, what do you think about that?

Are there SEO benefits to updating older posts? will search engines rank my blog posts higher due to additional content, or because the updated date was different?

Please share your experience
 

Nytshade

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There won't be any benefit for updating old blog posts, unless if they were not properly optimized for search engines then you update the on-page SEO then there'll be a benefit. But just adding more content won't have any benefit.

So you'll have a benefit if you improve the on-page SEO like making SEO friendly metadata, avoiding spamming the keywords or creating a good on-page linking structure.

Additional content that doesn't improve the on-page SEO is just a waste of time.
 

escapeadvertising

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Hello,
Sometime it's give you a benefit but when you have a strong on page on that blogpost. Example if you have page which is 2 years old but it's not ranking to the google after that you think change the content is only the way to get ranked is wrong. First you have to correct the meta of the page what is this page for and what type of keywords you are targeting on to. After clear all that content strategy will work fine and your page ranked in google faster.
 
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nidhish01

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nidhish01

You are absolutely right. I personally have felt that updating an old article really does the trick. As we started our travel blog we had absolutely no idea about what keywords link or meta were, we just posted and posted. But as we started to understand the tricks of SEO our new articles started to rank but the previous ones were still useless..2 month back we decided to correct them.. and just as we did that our previous articles also started to rank.
 

RDO Servers

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Changing the date won't help you at all.

Changing the content to apply better on-page SEO may have some slight benefit, if it was not done well the first time.

The biggest benefit would be simply making sure that your site visitors are not reading old outdated posts that are no longer relevant.
 

Archana

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Old blog posts wouldn't help your website too much. It help the people to know about your website and about your business as well. But it wouldn't help you to get huge traffic as previous. If you want to index it again then also it won't be effective at all.
 

gksankit

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It will give benefits if you you update your old blog post along with meta data.
 

ericplotz1

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The best thing to do is analyze what keywords you are ranking for. An easy way to do this is Google WMT and looking under the "Queries" section. Can't remember if it tells you AVG pos. or not. I've been using SEO tools and trackers for so long, I only check WMT if necessary.

Look for the keywords that are getting minimal impressions.

Then find the pages that those keywords might be located on. Most of the time this is pretty easy.

I use SEMrush and it's $149 a month but it's not just a keyword rank tracker. It tracks my comp, their backlinks, etc.. and so much more I need it for.

So I would just plug my site into SEMrush and run an audit and tracking on the site. This would tell me what keywords I am ranking for. Obviously focus on the easy ones first. Position 4-20 in Google. Any keywords ranking there would be my first target. I would re-optimize the page for the KW getting the most traffic and use others as LSI.

Then I would share the site to all of my social networks. Outsource social shares, likes, comments, social bookmarks, and possibly get a press release done and a couple web 2.0 links and PBNs. Bam! 1st page yo! Everytime. I coach bloggers on this type of shtuff. Big market out there and usually they're ranking on the second page for multiple KWs and don't even know it!
 

Ashfugenx

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Some time is yes the old post will benefits you ,where in you are going to get the same link as a traffic so i suggest you to go for new post to update .only my view i have specified.
 
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